In a major win for both cord-cutters and traditional viewers of television alike, Charter Communications Inc. has inked an agreement with NBCUniversal for free streaming access to NBC content across all of its cable customers. This appears to be one of those attempts at subscriber retention, with increasingly more consumers gravitating toward streaming services instead of traditional packages of cables.
Starting as early as next month, Charter subscribers will have exclusive access to NBCUniversal's deep library at no charge, which includes popular on-demand programming, such as live sporting events and a wide swath of original content that is typically only available to paid subscribers.
This transaction will undoubtedly mean major changes for the two companies involved. It offers new roads for NBCUniversal to find new audiences by using the broad base of Charter customers to improve its viewership and engagement. This deal is more important, as NBCUniversal keeps forging ahead in changes in today's media; linear metrics and revenue streams are being overturned, and streaming platforms are growing rapidly.
This deal makes for a strategic push at retaining existing subscribers while attracting new ones for Charter Communications. Since most traditional TV viewers have already migrated to streaming services for their dose of entertainment, giving away exclusive and high-value content for free can make all the difference in retaining the competitive edge for Charter.
Charter Communications Inc.'s deal terms were not disclosed. Several industry analysts said the deal can be considered a win-win since such partnerships allow traditional media companies to enter lucrative streaming markets while helping cable companies keep subscribers with valuable content.
This news comes hot on the heels of a recent trend where major cable and broadcasting companies have increasingly collaborated to find ways of adapting to the shift in dynamics as far as the consumption of media is concerned. Clearly, such alliances become necessary as consumer preference continues to veer towards more flexible, on-demand viewing.
In all, the new deal between Charter Communications and NBCUniversal is a strategic move to meet the increasing demand for streaming services while allowing it to continue helping sustain traditional cable. Considering that streaming NBC's content will be free, Charter is bound to retain viewership satisfaction and engagement.
Stay tuned for more information on how this landmark deal will unfold and affect the media landscape.
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Author: Emily Collins
