Central Banks Connect with Gen Z: A New Era of Communication Through Social Media

In an innovative shift towards modern communication, central banks around the globe are harnessing the power of social media to engage with the increasingly influential Gen Z demographic. This strategy highlights the importance of reaching a younger audience that is both tech-savvy and frequently relies on platforms like Instagram, TikTok, and Twitter for information. As narratives around financial literacy and monetary policies evolve, these institutions are adapting their approaches to ensure they remain relevant in the digital age.

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