Exploring TikTok's Musical Landscape: Trends and Ties with UMG for 2024

As we approach 2024, TikTok's influence on the music industry continues to expand at an unprecedented pace. The platform is not just a space for viral dance challenges but has evolved into a critical player in how music is consumed and marketed. Recently, the head of TikTok's music division shared insights into emerging trends for the coming year and the strategic partnership with Universal Music Group (UMG).

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