Rebranding

MicroStrategy Rebrands as Strategy: A Bold Move Ahead of Earnings Announcement

25 days ago

In a significant rebranding effort, MicroStrategy, the prominent business intelligence firm, has officially changed its name to "Strategy." This strategic shift comes in anticipation of the company's upcoming earnings report, prompting discussions about the implications of this decision within the tech and investment communities. The announcement was made earlier this week, stirring curiosity and intrigue around the motivations and future directions of the newly minted Strategy.

Dell's Bold Rebranding of PCs Draws Inspiration from Apple's Naming Strategies

2 months ago

In a striking move aimed at revitalizing its product lineup, Dell Technologies has unveiled a comprehensive rebranding initiative for its personal computer division. This ambitious strategy echoes the highly successful naming conventions employed by Apple, a company renowned for its sleek branding and customer appeal. The shift indicates Dell's intent to sharpen its competitive edge in an increasingly crowded market.

Earlybird Digital East Rebrands as BEK Ventures and Announces $250 Million Fund

4 months ago

In a significant development in the venture capital landscape, Earlybird Digital East has officially rebranded itself as BEK Ventures. This transition comes alongside the announcement of a new fund that has successfully raised $250 million, indicating a robust commitment to supporting technology startups in Eastern Europe and beyond.