Profit Margins of Chinese Carmakers Take a Hit Amid Intensifying Competition

As 2024 draws to a close, the Chinese auto industry finds itself grappling with an increasingly hostile competitive landscape. Profit margins for domestic car manufacturers are being squeezed tighter than ever before, largely driven by a surge in rivalry among an ever-growing number of players in the market. The intense competition—exacerbated by an aggressive pricing strategy deployed by many companies—has left manufacturers struggling to maintain their profitability.

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