Prudential’s PGIM Makes a Bold Move with $500 Million Investment in Affirm Consumer Loans

In a strategic financial maneuver that has captured the attention of investors and analysts alike, Prudential Financial's investment management arm, PGIM, has announced its purchase of $500 million in consumer loans from Affirm Holdings. This significant acquisition marks a pivotal moment in the partnership between institutional investors and fintech companies, illustrating the growing interest in alternative credit markets.

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