Apple's New Siri Chief Initiates Sweeping Changes to Revitalize Voice Assistant

In an ambitious move to reinvigorate Apple's Siri, newly appointed chief Mike Rockwell has instituted significant changes within the management hierarchy. The goal is to address the growing discontent among users and to enhance the overall efficiency and capability of the voice assistant, which has faced increased competition from rivals in recent years.

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Apple Restructures Leadership: Vision Pro Chief Mike Rockwell Takes Over Siri

In a significant shift within Apple's executive landscape, Mike Rockwell, who previously led the development of the company's Vision Pro augmented reality headset, has been appointed as the new head of Siri. This strategic change comes alongside an important continuation of roles, with John Giannandrea maintaining his leadership position in artificial intelligence across Apple's various platforms. The announcement reflects Apple's commitment to enhance its digital assistant and navigate the competitive landscape surrounding intelligent voice technologies.

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