MarketingStrategies

The Rise of TikTok Refugees: A Catalyst for China's Consumer Stocks

3 months ago

In a recent trend, investors are taking notice of how what are being referred to as “TikTok refugees” are impacting China's consumer market. With a significant number of creators migrating from the app to platforms such as Xiaohongshu and Douyin, the shift has begun to influence the stock prices of numerous consumer-facing companies within China. This phenomenon underscores a fundamental change in consumer preferences driven by these influencers, who now cater to a different audience on alternative platforms.

Unpacking AI Branding: What Names Reveal About Technological Identity

6 months ago

In the rapidly evolving world of artificial intelligence, the names chosen for AI models and platforms play a significant role in shaping perceptions and expectations. As companies race to establish their AI products in a competitive landscape, branding has emerged as a vital aspect driving user engagement and market interest.