FanEngagement

Music Industry Turns to Superfans as Tariffs Loom Over Growth

2 months ago

In a strategic shift, the music industry is placing an increased emphasis on cultivating its superfan base, even as it grapples with the additional pressures posed by tariffs. This focus aims to bolster revenue amidst economic challenges and changing consumption patterns in the digital age.

English Cricket's High-Stakes Selloff: Teams Now Valued at Over $1 Billion

4 months ago

In a monumental shift within the realm of English cricket, a recent selloff has propelled the valuations of its premier teams beyond the impressive milestone of $1 billion. This unprecedented development hints at a transformative era that could redefine the sport's financial landscape and its engagement with fans worldwide.

NFL Opens Video Archive for Former Players' YouTube Channels

4 months ago

The National Football League (NFL) has made a groundbreaking decision that allows former players to access its extensive video archive for personal use on their YouTube channels. This innovative move aims to help retired athletes not only share their experiences but also generate income by monetizing video content that includes highlights from their careers.