DirecTV CEO Foresees a Horizon Beyond Satellites in Massive Pay-TV Union

But that is an ambitious attempt which might completely change the face of the pay-TV industry as the chief of DirecTV has mapped out a new path for the company-a path that goes beyond traditional satellite broadcasting in the aftermath of this giant merger. At the helm of affairs at DirecTV, John Donovan has unveiled the company's road map of using new technologies to bolster its position in the light of dynamic consumer preference.

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