NFL Seeks to Score Big with New Partnership: Talks with Ellison's Skydance and RedBird Underway

The NFL is currently having very encouraging discussions with Skydance Media and RedBird Capital Partners about the deal, sources close and familiar with the negotiations reportedly said. This reportedly forms part of the strategic effort which the NFL has been trying to make in expanding its media rights and partnership deals that might transform how the league would be engaging its fandom and delivering its broadcasts.

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