Branding

UFC Teams Up with Daily Wire's Woke-Free Razor Brand as Official Partner

14 days ago

In a significant partnership move, the Ultimate Fighting Championship (UFC) has announced that it will be teaming up with the Daily Wire's newly launched "woke-free" razor brand. This collaboration marks a strategic alignment between the popular mixed martial arts promotion and a brand that positions itself against the perceived political correctness of other grooming products on the market.

Earlybird Digital East Rebrands as BEK Ventures and Announces $250 Million Fund

1 month ago

In a significant development in the venture capital landscape, Earlybird Digital East has officially rebranded itself as BEK Ventures. This transition comes alongside the announcement of a new fund that has successfully raised $250 million, indicating a robust commitment to supporting technology startups in Eastern Europe and beyond.

Unpacking AI Branding: What Names Reveal About Technological Identity

2 months ago

In the rapidly evolving world of artificial intelligence, the names chosen for AI models and platforms play a significant role in shaping perceptions and expectations. As companies race to establish their AI products in a competitive landscape, branding has emerged as a vital aspect driving user engagement and market interest.