Rakuten Launches Its Third Dollar Bond Offering of 2024 Amid Market Developments

In a strategic move to bolster its financial standing, Japanese e-commerce giant Rakuten has officially commenced the marketing process for its third dollar bond offering in 2024. This decision comes as the company seeks to stabilize its balance sheet and expand its access to international capital markets. The dollar-denominated bonds are anticipated to attract a wide range of institutional investors, enhancing Rakuten's position in a competitive landscape.

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