MercadoLibre Courts Pop Sensation Anitta Following Nubank's Partnership Dissolution
2 months ago
In a strategic move to enhance its brand appeal, MercadoLibre has turned to Brazilian pop icon Anitta after its rival Nubank's recent settlement with the artist concluded. This collaboration aims to leverage Anitta's immense popularity and influence in the Latin American market, particularly within the young consumer demographic that both companies target.
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